I lead global website strategy, SEO, CRO, and multi-channel campaigns for organizations in cybersecurity and pharmaceutical sectors, partnering closely with Marketing, IT, and Security teams to drive pipeline growth and improve digital governance. My work has delivered 8–12% YoY growth and a 30% increase in MQLs in highly competitive markets.
I specialize in aligning cross-functional teams — commercial, IT, and security — to reduce delivery friction and accelerate measurable outcomes. Using SAFe-based delivery practices, business-value assessment, and global digital governance frameworks, I help organizations turn platform operations into better customer experiences and stronger commercial results.
I am focused on senior opportunities in digital experience leadership, global website strategy, digital platforms, and digital product ownership, where I can scale secure web ecosystems, improve conversion performance, and connect marketing, IT, and cybersecurity to business growth.
Based in Belgium - US citizen; open to Belgium-based, US-remote, and global remote opportunities, with a preference for US (Colorado) or US-remote roles.
The Smith Concept converges four core pillars—Creative, Communication, Digital Marketing, and Technology—into a single engine to eliminate silos between commercial strategy, IT engineering, and cybersecurity.
Lead global digital marketing operations and website product ownership across 13+ international markets, connecting commercial strategy with technical delivery; increasing qualified lead generation and supporting 8%–12% YoY growth through SEO, CRO, and data-driven improvements.
Owned global digital marketing and website strategy across 13+ markets, increasing marketing qualified lead generation by +30% and contributing to 8%–12% YoY growth through SEO, governance, and conversion optimization.
Established website governance and compliance standards across 13 regional markets, reducing release risk and enabling faster localized campaign launches without compromising brand or security controls.
Built performance dashboards that shifted reporting from activity volume to lead, pipeline, and conversion metrics, improving stakeholder decision-making and prioritization.
Serve as Product Owner for Digital Experience within IT Design & Delivery, prioritizing the platform-modernization backlog through SAFe-based delivery practices, business value, user needs, and technical dependencies.
Managed strategy and operations for 13 regional websites across Europe, improving technical SEO, site performance, UX, and content structures to support engagement and conversion. Served as the link between marketing priorities and IT delivery, supporting platform reliability, security compliance, technical SEO, performance, and end-to-end web measurement.
Owned the global website strategic and technical roadmaps for 13 regional websites, improving technical SEO, user experience, information architecture, site performance, and content structures to support engagement and conversion.
Supported global and local marketing team with multi-channel campaign setup, conversion tracking and campaign performance monitoring.
Designed and launched cross-market analytics dashboards that converted multi-country website and campaign data into actionable insights for conversion-rate optimization and stakeholder decision-making.
Partnered with IT and cybersecurity teams on hosting and server performance, security hardening, and compliance requirements, improving platform reliability and reducing delivery risk.
Managed agencies and vendors across briefs, RFPs, testing, and delivery governance, keeping projects on scope, on schedule, and aligned to business priorities.
Led hands-on technology operations and digital transformation for a global medical consultancy during a period of rapid growth. Owned a broad operational remit spanning IT operations, security coordination, digital marketing enablement, client-facing web platforms, internal systems, and vendor delivery.
Established practical IT governance, operating procedures, system documentation, and repeatable delivery processes to improve consistency, accountability, and business scalability.
Delivered digital marketing initiatives, web operations, client-portal improvements, analytics, and conversion-rate optimization to support business development and client engagement.
Coordinated IT, security, marketing, and external-provider activities to strengthen system reliability, security practices, release management, and service continuity.
Improved client-facing web experiences through user-journey analysis, web analytics, content and UX recommendations, and conversion-focused enhancements.
Maintained ownership of key operational documentation, vendor relationships, technology requirements, and continuity practices, reducing reliance on individual knowledge during organizational growth.
Owned commercial enablement, user onboarding, technical operations, and product-support strategy for the proprietary PenThu® PaaS application. Combined system administration and platform operations with product marketing, customer training, and structured operating documentation.
Supported commercial positioning and go-to-market activity for the PenThu® PaaS platform, helping expand adoption across global client environments.
Designed and delivered onboarding, technical-support, and user-training programs for 50+ internal and external users across client and corporate stakeholder groups.
Created operational documentation, standard operating procedures, and system-administration guidance that improved consistency, platform scalability, and process maturity.
Worked with business, operational, and technical stakeholders to improve user experience, support processes, application performance, and platform reliability.
Served as a practical bridge between client needs, commercial requirements, and technical operations for an evolving regulated software platform.
Managed the technical operation, security, compliance support, and client enablement of medical knowledge repository platforms and supporting digital properties. Held hands-on responsibility for web development, Linux-based hosting environments, internal technology systems, and regulated data-verification processes.
Managed web hosting, application operations, and compliance-support activities for the PenThu® web PaaS platform, including administered regulated data and access-control processes supporting FDA 21 CFR Part 11 and EU Annex 11 requirements.
Designed, developed, and maintained corporate websites and digital tools using LAMP/LEMP stacks, Linux administration, database configuration, and security-focused hosting practices.
Supported data-quality verification protocols and delivered internal technology improvements across LAN, network security, and unified communications.
Provided technical support and practical training to internal teams and client users, improving confidence in platform processes and digital tools.
Produced multimedia communications — including video, animation, print, and digital event assets — to strengthen brand visibility and support commercial engagement.
Delivered end-to-end digital projects and technology consulting for multinational enterprise clients. Combined web development, digital campaign production, technical troubleshooting, and cross-channel content delivery.
Produced interactive web applications, custom HTML templates, animations, and video assets for integrated campaigns serving global enterprise accounts.
Designed and managed client websites with an emphasis on brand consistency, responsive UX, performance, and technical SEO fundamentals.
Led digital project delivery from discovery and technical scoping through build, testing, launch, and post-launch support, acting as a primary technical contact for account teams and clients.
Coordinated content distribution across email, web, and social channels while resolving time-sensitive delivery and technical issues.
Translated client requirements into creative digital solutions, balancing visual quality, user experience, technical constraints, and delivery deadlines.
Founded and operated an award-winning digital agency delivering web development, custom software media, commercial video, and technical consulting to national B2B/B2C accounts, legal teams, and broadcast networks.
Owned and operated a full-service multimedia agency, delivering website development, interactive media, commercial video, and digital design for clients including Nickelodeon and Ritz-Carlton.
Earned a 2002 Telly Award and 2003 Communicator Award for interactive multimedia product engineering and production excellence.
Executed forensic media analysis and video cleanup for legal proceedings, providing technical expert testimony when required.
Executed high-level primary market research and executive data gathering for major global medical technology developers.
Executed targeted market research interviews with US healthcare C-level executives to gather performance data on critical medical technologies.
Converted interview responses into actionable market intelligence reports for major medical device manufacturers.
Provided comprehensive financial advisory, wealth strategy, and consumer portfolio management services to individuals across Western Colorado.
Provided client-facing financial planning, conducting comprehensive needs analyses and delivering tailored investment and insurance strategies.
Conducted community workshops on personal financial literacy, budgeting, and long-term portfolio growth.
Oversaw global media budgets, e-commerce web infrastructure, and multi-channel marketing campaigns for an international brand. Streamlined technical operations while expanding online product channels and retail growth.
Managed international media budgets, executed strategic ad buys, and oversaw multi-channel promotional campaigns across digital, print, and broadcast channels.
Designed and maintained corporate e-commerce websites, discussion boards, and digital platforms to increase direct-to-consumer product sales.
Streamlined internal operations and hosting infrastructure, cutting technical overhead while improving overall operational efficiency.